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Instagram: Where to Start?

Instagram: Where to Start?

Instagram is the marketing platform of choice for top fashion, lifestyle and design brands, as well as for retailers in those industries. It’s ideal for discovery, and now has ecommerce features that allow people to buy directly from the platform.

If you know you need Instagram as part of your DIY digital marketing mix, but aren’t sure how to get started, you may have questions like:

I have an Instagram account, but I don’t see some of the features I’ve heard about businesses using. What am I doing wrong?

There’s a difference between personal accounts and business accounts! Business accounts offer a lot of advanced features that make marketing your business easier, including contact information, analytics, promoted posts, and the ability to create & schedule posts in advance. It costs you nothing to create a business account or transition your personal account into a business one.

Do I need to use hashtags?

Hashtags may seem daunting, but they’re an excellent way to extend your reach. When someone searches for a hashtag you use, your post will appear in their feed. This will expose your content to people who otherwisewould never see it. Compiling a list of hashtags that are relevant to your business – and your customers – will make your Instagram efforts worthwhile.

Stories? Hashtags? IGTV? I don’t know what this means. I think I need more help.

We’re here for you. We regularly define all the Instagram basics in our Instagram for Beginners training. It’s an intimidation-free introduction to what youneed to get started successfully. 

We begin at the very beginning, covering choosing a good handle & properly setting up your account. You’ll learn about the different types of Posts & Stories, and how often you should be posting each type. There’s also a section focused on audience engagement, because people who are excited about interacting with you on Instagram can become enthusiastic customers. And we’ll cover how to review and learn from your Insights, so you can get even better results from your Instagram.

Check out our training schedule to find sessions about mastering Instagram and other social platforms.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office