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LinkedIn Introduces Seriously Useful Retargeting Tools

LinkedIn Introduces Seriously Useful Retargeting Tools

Almost only counts in horseshoes and hand grenades. When you’re trying to connect with people on LinkedIn, you need a more precise, targeted approach. New retargeting tools being introduced this month will make it easier to connect with the most appealing individuals: people who demonstrated some degree of interest in furthering their relationship with you, but stopped short.

Retarget by Video Views & Lead Gen Forms

With the new retargeting tools, brands will be able to remarket to individuals who watched a certain percentage of a video ad. This retargeting capacity is available whether the person viewed the video ad on LinkedIn or LinkedIn Audience Network. LinkedIn Audience Network is a feature that allows ads to be served to LinkedIn members on other platforms.

The other attractive retargeting option applies to people who started filling out a lead gen form but then didn’t finish it. LinkedIn stated that opening a lead gen form is a reasonable indication of interest. After all, who hasn’t started filling in a form with every intention of finishing it and then gotten distracted by something else that was more important.

Initial reporting on these tools in AdWeek appears promising. A test of retargeted-by-lead-gen ads against ads targeted by the brand’s normal methodology resulted in the retargeted lead gen ads enjoying click-through rates that were two to three times higher. All that to say, your click-through could benefit from ads retargeted by lead gen.

One of the reasons that this higher click-through rate may be happening is because these retargeting ads are triggered further along in the sales funnel, it’s possible to serve up highly relevant, focused messaging that resonates with an individual pre-primed to be receptive based on previous engagement with your brand. Obviously, this calls for a strategic approach to ad creation. If you need help crafting the right messaging for these highly targeted ads and want to boost your conversion rates, get in touch – our team can help you every step of the way.



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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office