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Use Your Creativity as a Competitive Advantage – DIY Social Media Marketing

Use Your Creativity as a Competitive Advantage – DIY Social Media Marketing

If you’re like most people, you spend a couple of hours every day on social media. This usually isn’t a couple of hours all at once – it’s a few minutes with your morning coffee, and then again when you’re on the train, and again on lunch break… you get the picture. And if for some reason you’re stuck at home with nothing to do, you might spend more time on social media than you usually do.

So thinking back over all of that content you’ve scrolled through and consumed, how much do you actually remember? Now set aside the posts that involved your family and friends, as well as those from the person you actually despise but stay connected to so you can get irritated by the dumb things they say. That should leave you with branded content – in other words, posts from the businesses and brands you follow. What stands out? What can you recall?

The odds are pretty good that the content you remember – the most memorable imagery, language and ideas – is unique. It doesn’t look, sound, or communicate in the same way other brands in that industry do. There’s something special about their messaging that makes it stand out.

Creativity: Unique Ideas Attract Attention

The human brain is wired to notice what’s new and unusual. If something’s familiar and routine, our eyes pass over it quickly because we know what’s going on without our brains needing to do any extra

Creative content attracts more attention. On social media, that’s the metric that matters.

Creativity: Convey Your Brand’s Personality Quickly

While people research and assess purchase options, they form relationships with brands. Creative social media content is an effective channel to let customers know what type of company you are. Are you fun and laid-back? Your social media content should have a very different feel from a brand with a 24/7 hustle personality.

Creative content makes it easier for social media users to understand who you are & what you’re about.

Being Creative is a Skill: You Can Do It

Join our next Step by Step Live Training: Social Media – Creative Ideas & Creative Copy to learn what you need to know to get started planning some phenomenally unique holiday campaigns, as well as tips for creating content to get you through the rest of the year. You’ll also learn some social media best practices, and there’s an open Q & A session where you can get your specific social media questions answered. Find out more here:

 

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office