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How to Change a LinkedIn Link Preview

New to LinkedIn or simply want to elevate your business’s LinkedIn content? You’re in the right place! Join us in this step-by-step tutorial for changing a link preview on LinkedIn.

Changing a Link Preview Checklist

Follow these steps to customize a link preview on a LinkedIn post for your business.

1. Create a Post

Navigate to your business’s LinkedIn profile and click on “create a post.” Next, type in the text you want to include in the post, as well as relevant hashtags.

2. Include a Link

Copy the URL of the link you want to include and paste it into the field at the very end of the caption text. As soon as you add the link, you’ll see the title of the article you’re linking to as well as the feature image associated with it. LinkedIn lets you tweak both the article title that shows in the preview image as well as the image itself.

3. Changing the Link Preview

Click on the pencil icon at the top right of the preview image. Type in a new article title in the relevant field, if you wish to change it to something else on your LinkedIn post. If you would like to change the preview image, click on the camera button upper right corner. This will open a new window where you can choose the custom image you want to replace the default image with. Click “done” to return to the previous “post preview” screen on LinkedIn.

4. Remove the URL from the Caption

Another LinkedIn trick is to delete the URL you originally typed into the caption field. (The post will still hyperlink to the page you want it to, but the caption will look cleaner and more concise.) Then click on the “post” button to publish your new post to your business’s LinkedIn profile.

Tweaking a LinkedIn post link’s image and article title is a simple way to infuse your content with more creativity and personalization.

Want to Learn More?

TTG can help you boost your engagement on social platforms including LinkedIn. Check out these on-demand sessions to continue to cultivate your LinkedIn know-how.

Step Up Your LinkedIn Images with Canva Pro!

Canva is a creative hub used by over 30 million people to design graphics for social media, presentations, posters, and other visual content. We love it for quickly putting together beautiful, eye-catching designs, and we always recommend it to our clients who are apprehensive about creating their own graphics. Not only do they have a massive library of icons for you to use, no download required, but they are offer:

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Upgrade your graphics and level up your design skills with Canva – available in both free and premium versions. Don’t let scruffy designs get in the way of a successful marketing campaign; create content that reflects the beauty of your brand!

DISCLAIMER: Links included in this article might be affiliate links. If you purchase a product or service with the links that we provide, TTG may receive a small commission. There is no additional charge to you!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office