If your marketing plan feels busy but disconnected, you might be missing the most important step: strategy.
In this short video, Jennifer Shaheen breaks down the core difference between a marketing strategy (your why and what) and a marketing plan filled with tactics (your how and when). Most businesses jump straight into campaigns, emails, and social posts without aligning those efforts to big-picture goals.
Anchor your marketing in strategy first, so every tactic you execute has more impact, clarity, and purpose:
Watch now to stop spinning your wheels, and start building a smarter marketing foundation.
