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The Mobile Minute: What You Need to Do So Google Pays Attention to Your Website

The Mobile Minute: What You Need to Do So Google Pays Attention to Your Website

It’s not news that Google is the most dominant search engine in the world, but many business owners are surprised to find out exactly how much of the market Google owns. The most recent stats reveals that Google gets nearly three-quarters of all search traffic and more than 90% of mobile searches. That means it’s very important for a business to pay attention to what Google wants from them in order to enjoy first-page search results.

[Tweet “50% of Gen Z shoppers expect that a website should anticipate their needs.”]

Google uses an indexing algorithm to determine how search results are displayed. In 2016, Google announced it was experimenting with a mobile-first index, which prioritizes mobile-friendly sites over those sites that don’t load quickly, display properly, or work well on mobile devices. The experiment is now over. In March of this year, Google announced the switch to mobile-first indexing is here to stay.

What does this mean for your business? It’s a good time to look at your website with a critical eye. Google has shared a list of best practices they recommend for anyone who wants their site to rank well, which includes factors like page load speed, content choices, and metadata.  If your current site isn’t performing well under these parameters, it’s time to upgrade. 

It’s also important to understand that Google isn’t the only one who has expectations of your website. Your customers also have a pretty clear idea of what they want from you, and in many ways, they’re more demanding than Google. In addition to fast loading pages and unique content, today’s customers want highly tailored experiences, including personalized recommendations – even from websites they’ve never visited before. The younger your customers are, the stronger these expectations will be. 50% of Gen Z shoppers expect that a website should anticipate their needs, and these young shoppers influence the worldview of the adults in their lives, including Millennial and Gen X shoppers.

Throughout the spring, we’re offering special incentive pricing on website upgrades that adhere to Google’s mobile-first index best practices and appeal to today’s customers. Included in the upgrade package: e-commerce and built-in data capture and customer service tools. Find out more details here.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office