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What Moms Want in 2021: Mother’s Day Tips for SMBs

What Moms Want in 2021: Mother’s Day Tips for SMBs

Shopping changed for everyone last year. When you look at the data, it seems like this Mother’s Day will feature exciting gifting trends. Here’s what moms want and retailers should focus on this Mother’s Day:

According to Taboola Blog, the top news trends driving consumer traffic across the web for Mother’s Day 2021 are:

  • Investing
  • Shows & Events
  • Food
  • Movies & TV
  • Amazon & Apple

Moms in 2021 are interested in investing money, attending events and shows (even if only virtually), enjoying delicious eats, binging on their favorite TV shows/movies, and all things Apple and Amazon.

With this in mind, businesses can begin to tailor their ad campaigns to meet their audiences’ interests and increase sales this Mother’s Day. Here are some creative tips for digital ads that grab customer attention this Mother’s Day:

  • Images with food generate a 33% higher clickthrough rate (CTR) than those without food, according to Taboola Blog. What’s more, color images with no text are the best way to boost engagement for your digital ads right now.
  • Videos that display activities like air travel, swimming, marriage, water sports, eating, and driving increase completion rates and boost performance. Hence, it’s a good idea to incorporate clips of the activities mentioned above if there’s any way you can tie them in with your brand.
  • Headlines that start with action verbs seem to drive the highest CTRs. For example, “Try These Mother’s Day Gifts She’ll Never Expect” outperformed “The Top 10 Gifts for Mom on Mother’s Day” and “Mother’s Day Presents for the Mom Who Has Everything” by a landslide.

Targeting Tips to Boost Mother’s Day Ad Campaigns

Now that you’ve created some digital ads that will appeal to your ideal customer, it’s time to ensure your ads reach the right audiences. Here are three targeting best practices for Mother’s Day ad campaigns:

  1. Bid Automation: Optimize for conversions and pageviews by adjusting your baseline bid when your ads are displayed.
  2. Target Tablet Users: High engagement rates and low ad spend are just two highly practical reasons to optimize your ad campaigns for tablet devices.
  3. Engage Your Audience with Interactive Elements: Use interactive, personalized elements in your ads (i.e., games, quizzes, surveys, etc.) to boost engagement.

More SMB Ideas for Mother’s Day 2021

Some other ways small businesses can turn up the heat and increase sales this Mother’s Day:

  • Subscription Boxes: Offer a subscription box filled with sample sizes of new and exciting products to try.
  • Virtual Services: Teachers, retailers, and professionals alike have been meeting with clients via Zoom or other video conferencing platforms since the start of the pandemic. We have plenty of jewelers, medical spas, and other businesses conducting virtual consultations to help get more customers in the door, and we find it works.
  • Online Shopping: If you haven’t gone eCommerce already, now is the time to get started. Learn more about selling your goods or services online here.
  • Curbside Pickup & Delivery Options: A great way to promote your brand and make more sales this Mother’s Day is to offer curbside pickup and competitive shipping. Curbside pickup offers consumers some peace of mind knowing they won’t need to get stuck indoors with too many other consumers. Similarly, competitive shipping acts as a significant incentive for shoppers looking to save a buck while ordering mom the perfect Mother’s Day gift.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office