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Stats, Apps & Training to Put Your Facebook Ads in Motion

Stats, Apps & Training to Put Your Facebook Ads in Motion

Key Takeaways
  • Motion advertising is an ad format that performs exceptionally well across multiple networks.
  • Facebook ads that utilize motion perform better than static imagery ads.
  • To create motion components for your ads, Facebook recommends using Canva, Vimeo Create, Shakr, and Boosted.

The evolution of digital technology has led to the natural advancement of digital advertising. Over time, digital ads have progressed from static imagery to what’s now known as “motion ads“ – aka advertisements featuring moving or animated graphics or video. Though motion advertising is an ad format that performs exceptionally well  across multiple networks, this blog post will take a look specifically at motion ads as they relate to Facebook advertising. Keep reading to learn more!

Motion Advertising Statistics for Facebook

Motion advertising does much to capture user attention and keep them engaged for extended periods due to the advertisement-in-action component. In fact, Facebook ads that utilize motion perform better than static imagery ads.

What’s more, when databox surveyed 26 marketers about their experience with the two Facebook ad formats, nearly 60% reported that video advertisements drove more ad clicks than image advertisements. Compared to static image campaigns, the same report shares that video-based campaigns lead to twice as many link clicks, 20-30% more conversions, and 2-3x higher CTRs for several businesses.

"One of the simplest, but most powerful tools to capture mobile viewers' attention is motion. In fact, research shows that ads that contain lightweight motion outperform ads that use still images alone 75% of the time."

Facebook Data, Global, July 2019- Sep 2019. Analysis of aggregated results from 10 multi-cell conversion lift studies.

Ready to Get Your Ads in Motion? Here Are the Apps Facebook Recommends

Shakr

Shakr is a creative app that allows you to use high-quality video templates designed by professional creatives to produce impressive video advertisements that help your business flourish. The app features an easy-to-use drag-and-drop method that allows you to drop your assets into a premade template. Facebook marketers gain exclusive access to a 14-day free trial that allows for unlimited video creation and publishing, with paid plans starting at $20 per month (paid annually).

Vimeo Create

Vimeo Create offers high-performance video creation and marketing tools to boost your advertising impact and grow your business. Features include Facebook-optimized video templates designed by the experts, customizable branding options, and a smart editor that allows you to create expert-looking video ads in just minutes. The app offers two options – free and paid – with the Pro subscription option starting at $20 per month (billed annually).  

Canva

Like Shakr and Vimeo Create, Canva allows you to design video ads like a pro with a user-friendly interface and an all-encompassing library of templates optimized for use on Facebook. The app offers both free and paid plans starting at $9.95 per month (billed annually), with additional Pro and Enterprise options at $15/mo and $30/mo, respectively. 

Boosted

Boosted boasts eye-catching branded videos for Facebook and Facebook advertising with high-end video templates, a free stock library, and endless customization options. You can also use your own video clips to create motion advertisements tailored to Facebook’s requirements. Plans include free and paid options, with paid plans starting as low as $8.75 per month (billed annually). 

Get Facebook Ad Training from The Experts

Not sure where to start with Facebook Ads? Have you mastered the basics but need some clarification and training on different ad types? Or maybe you’re among the 62% of small business owners who believe Facebook ads are ineffective. If so, these on-demand sessions are for you. 

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office