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Are You Overwhelmed by Your Business Data?

Are You Overwhelmed by Your Business Data?

“I know I should be paying more attention to my data,” a retailer recently told me. “But honestly, I start to look at it, and there’s just so much that I don’t know where to start. I just shut down.”

Overwhelm – sometimes called information overload – can be a very real problem. If we consider just one data source – Google Analytics, a tracking tool for business websites – we’ll find that there are 78 standard reports available. Custom reports are also available. If you don’t know what you’re looking for, or how to find and understand it quickly, making sense of all of this data is a formidable task.

Now remember, you have additional sources of data. Your social media, paid advertising, and POS system all capture reams of information about your customers and their behaviors. This data isn’t necessarily formatted to be easy to understand, and it’s not always clear how the insights captured by one system relate to what you’re seeing on another.

The Data Bites Mindset: Building Your Business One Step at a Time

If you’re overwhelmed by your data but know you want to make better use of it, you’ll want to attend “The Data Bites Mindset” webinar on Tuesday, February 19th. This free class will introduce you to the different types of data, walk you through the process of questioning, analyzing and trusting your data, and introduce you to the skills you need to build meaningful data reports for yourself.

I’m encouraging everyone to join me for this class. A big part of the challenge of working with data is familiarizing yourself with how the information is presented and what the reports look like. Another aspect is understanding what you want your data to do, and how to translate the information your digital systems have recorded into meaningful action steps you can use to grow your business. We’ll be covering these questions, so you can come away prepared to make better use of your business data in 2019.

Register Now!

If you’d like to attend “The Data Bites Mindset” webinar, click here to register.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office