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For Powerful PPC Advertising, Provide Social Proof

For Powerful PPC Advertising, Provide Social Proof

Can we take a moment to admit that shopping online can be a little overwhelming? No matter what you’re looking for, there’s hundreds of vendors – each claiming to offer the best quality, greatest prices, and most superior service. How is a shopper supposed to choose the right vendor?

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We know that today’s shoppers are researchers. They’re going to look for all of the information they can find online before making a decision. Some of what they look at is fairly basic information – the features your product offers, for example, or comparing prices. In addition to this factual information, shoppers seek reassurance that they’re going to make a good decision when they choose to do business with you.

To find this reassurance, shoppers look for what is known as social proof. People feel safer when they do what everyone else is doing. On some level, we deeply believe that there’s safety in numbers. This means if 1,100 people have had a positive experience doing business with a particular online vendor, we’re probably much more likely to do business with them than if only 4 people have been willing to step up and say the same.

Providing Social Proof in PPC Advertising

Google Ads are a powerful, proven digital advertising tool. That being said, they do have their limitations – particularly space limitations. We know that customers read search ads fairly quickly, scanning to see if the ad is relevant.

If you have sufficient positive ratings – generally 100 or more – Google will help you establish social proof by sharing your advertiser rating. This is a smart strategy for businesses who have sufficient positive reviews & add nothing to the cost of your ads.

If you’re not at a point where you have enough positive reviews to display your advertiser rating, you can still capitalize on social proof in your ad copy or by integrating positive reviews or testimonials on the landing page your PPC ads direct to. Need help making this happen? Technology Therapy Group’s individualized approach to PPC delivers best in class results. Find out more here.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office