Skip to content

Google Investigates Whether Bigger Ads are Better. (SPOILER: OF COURSE THEY ARE)

Google Investigates Whether Bigger Ads are Better. (SPOILER: OF COURSE THEY ARE)

In a lot of ways, online advertising is a lot like the Wild West – there are relatively few rules and standards in place that dictate what a business owner actually gets when they pay for an ad. It’s not even clear if a customer can see the ad – many ads are quite small, and are displayed for very minimal periods of time. Some standards were suggested four years ago – At least 50% of an ad must be in view for a minimum of one second for display ads or two seconds for video ads – yet this combination, which is known as the MRC standard, hasn’t yet been universally adopted.

[Tweet “Ads are more impactful when they’re seen, and even more impactful when they’re seen and heard.”]

What does that mean for your business? For one thing, it’s always a good best practice as a business owner to understand what you’re paying for. If half of your ad (or even more!) won’t be on the screen for even a second, what possible chance does it have of capturing a customer’s attention?  Google’s done some research on the subject and has discovered that ads are more impactful when they’re seen, and even more impactful when they’re seen and heard.

Google has committed to abiding by the MRC standard in all of its advertising products. That doesn’t necessarily mean that this minimum is going to be sufficient to meet your marketing goals; it’s simply a baseline that establishes how much of your ad will be seen, and for how long. And as we all know, what Google does influences what other digital advertisers do. Display ads on other social media platforms may soon follow suit – especially as Facebook is rumored to be exploring a paid-subscription model that allows users an ad-free experience; longer, bigger ads may just force users to give money to Facebook directly.

In the meantime, you can enjoy some degree of confidence that any Google advertising you do – which includes Adwords and YouTube advertising – will be on the screen long enough to be seen. It’s appropriate to demand the same from other ad publishers. Keep an eye on your metrics: logically, more ad exposure should lead to better conversion rates. If not, it’s time to examine what you’re doing and adjust your efforts for better results.

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office