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Get Ready for More Metrics from Facebook

Get Ready for More Metrics from Facebook

Business owners and marketing agencies alike have been asking Facebook for more information about how users view and engage with page content and advertising. At last the giant social media platform has agreed, announcing that it will be introducing new metrics and measurement tools for marketers on a monthly basis.

This staged roll out gives marketers time to familiarize themselves with and begin making use of each new tool – a process that might be overwhelming if 10+ tools were released at once. We recommend reviewing new reports as they become available so you can understand how they fit into your decision-making process. As always, if you have any questions about what you’re seeing, don’t hesitate to contact us – we’d be happy to help you understand.

Value Optimization Targeting is Now Available

For some time, Facebook has allowed advertisers to target potential customers based on their plans for an upcoming life event, such as buying a new car, moving to a new house, getting married, or having a baby. A new targeting option makes it possible to further refine your advertising campaign based on anticipated purchasing behavior. While it’s always nice to reach customers in the “Just Looking” stage, Value Optimization allows you to reach customers who are, based on search and social behaviors, at the “Ready to Buy” point.

Value Optimization will impact ad price based on how much a customer is likely to spend with you over the course of a seven-day period. Not every business has access to Value Optimization yet: Facebook will be rolling out the feature for qualified accounts over the course of the next few months.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office