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Storytelling on Social Media: More Important Than Ever Before

Storytelling on Social Media: More Important Than Ever Before

It’s impossible to overstate how important storytelling is when you want to attract, convert, and retain Millennial customers. Social media has been quick to grasp many people who enjoy creating and telling stories for their own amusement. Snapchat, Instagram, and Facebook have all added some form of “Stories” to their platform.

[Tweet “People are trying to avoid ads. They seek out stories…”]

On social media, Stories are generally short, image-rich narratives that relay an experience the teller found to be personally meaningful or emotionally compelling. Sometimes that emotion is universal and easy to access – there are plenty of Stories that center around having a great time with friends or enjoying a beautiful location – and sometimes the Stories are more intimate and personal.  People are becoming incredibly skilled at weaving their own complex personal narratives online – and they expect the brands they interact with to do the same.

Customer expectations are one reason why storytelling is important for brands. The other reason has to do with your brand’s reach online. I’m sure you’re all aware of ad blockers. Not only is the usage of ad blockers steadily going up – you may have noticed websites asking you to disable your ad blocker in order to view their content – but Google is giving Chrome users greater ability to mute ads across all devices. Facebook and other social media platforms are increasingly giving users the ability to control what ads they’re exposed to. The reach you’re going to realize from advertising will go down as a result. People are trying to avoid ads. They seek out stories.

In Simon Sinek’s book, Find Your Why, he shares a valuable storytelling secret. The best brands focus their story not on what they do, or how they do it, but on why they do it. Take this idea as a starting point for your storytelling. You could tell a big picture – why you’re in business, your purpose – or a smaller story, like why you’re located where you are, or why your company’s uniforms look the way they do. Pick one of your whys and tell your customers a story about it. It’s a meaningful way to build a genuine rapport with your current and future customers.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office