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6 Things You’ll Want To Know About 6 Second Ads

6 Things You’ll Want To Know About 6 Second Ads

6 second ads:

  1. Will Be on YouTube, Facebook, streaming TV & more

    All of the major advertising platforms relevant to small business users, including YouTube and Facebook, have introduced a 6 second ad format. Major brands have been the first to adopt these micro-ads, including Michelin and Monday Night Football, and experts predict that by 2018, they’ll be available for everyone.

  2. Are being called the most important ad format

    The widespread emphasis on 6 second ads matters because customer expectations are shaped by what they see major brands doing. When the McDonalds and Nikes of the world use 6 second ads to connect with customers, it is inevitable that before long, the Hometown Hamburger and Community Shoe Shop will need to do the same.

  3. Are designed to appeal to a younger audience

    Brands that are chasing a younger demographic have the most to gain from the shift to six-second ads. Millennials and Gen Z are characterized with shorter attention spans; both groups are extremely reluctant to commit their time to paying attention to anything unless they’re sure of the pay off. Taken together, Millennials and Gen Z represent 45% of the buying public, so catering to their preferences makes sense.

    [Tweet “Millennials and Gen Z represent 45% of the buying public”]

  4. Resemble Vines, GIFs, and other short form content

    15 and 30 second ads – and even longer video content – isn’t going to go away. 6 second ads are being presented primarily as bumper ads – to be shown before or after a desired piece of content, or even bracketing other, longer ads. Their rapid format evokes types of content particularly enjoyed by younger consumers, including Vines – the gone but not forgotten 6 second videos designed to be watched on infinite loop – and animated GIFs.

  5. Will work best when repeated frequently

    Six seconds goes by so quickly that it’s entirely plausible that a viewer will need to see your ad several times before they fully get the gist of it. This fact dovetails nicely with Millennial & Gen Z’s media consumption patterns: ads that are shown repeatedly during a binge-watching session will help cement your brand identity in the viewer’s mind.

  6. Make introducing yourself to new customers easier

    Google’s research on bumper ads found that nine out of 10 of them drove ad recall, while 61% lifted brand awareness. Customers who are resistant to watching longer ads for brands they don’t already know and appreciate are more open to paying attention when an ad is only 6 seconds long. Once that familiarity has been established, customers who meet you through 6 second introductions can learn more about you from the other types of content you make available. A smart content strategy will include techniques for capitalizing on the awareness created via 6 second spots to strengthen customer relationships and drive sales.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office