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Being Strategic Isn’t Easy: How Data Helps Business Owners Make Better Decisions

Being Strategic Isn’t Easy: How Data Helps Business Owners Make Better Decisions

Should you spend your advertising budget on Facebook or Google AdWords? What type of products are your customers going to be clamoring for when the holiday shopping season rolls around? You’ve been thinking about opening a second location – but where should it be?

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When you’re a business owner, you’re inundated with a constant flood of questions. Each question individually may not seem like such a big deal but taken all together, your answers will determine the health of your business. Making one wrong choice isn’t a catastrophe – if you choose the wrong product line, you have a sale, clear out the non-performing inventory, and move on – but in quantity, bad decisions lead to big problems.

You can use your data to make better decisions. The typical business owner has multiple sources of data about their customers’ identity, behavior, and preferences. This includes website data, social media data, data gathered by your POS system, and more. To use this data to make better decisions, you need a few things: a way to gather all of your data in one place so you can view it easily, the ability to filter relevant information from the noise, and an understanding of the type of information you need to make better business decisions.

For example, let’s say you want to know how to better allocate your advertising budget. Your data will reveal which channels are performing best for you, what your cost per acquisition is, and what type of customers are coming in through each channel. Given this, it’s time for you to make some choices: if you’re getting lots of leads from a low-cost channel, but very few of them convert, and fewer leads from a pricier alternative that converts more often, which one will you choose?

Once you’ve made your choices, your data still has a role to play.  Let’s say you decide to drop the low-cost channel and focus exclusively on the more expensive one; a month later, when you review the data, you may find that the growth experienced didn’t match, much less exceed, what you were experiencing previously. Data allows us to see the impact of our decisions in a timely fashion. If you don’t like what you’re seeing, you can adjust your approach – and then check the data again to see if you’re on the right track.

Being strategic isn’t easy, but it becomes easier when you have the right tools and information available to you. Making good use of your data begins with having the right data capture tools in place. If you’re not sure if you do, a data audit can help. Our team will review the systems you have in place, ensure everything is configured correctly, and help you derive actionable insights from what you learn. Sound good? Click here to get the process started.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office