Key Takeaways:
Gain a deeper understanding of Pinterest’s key demographic and their user intent.
Learn the benefits of using Pinterest as an interior designer.
Learn four simple strategies to step up your Pinterest marketing to better reach clients.
Are you struggling to get your interior design brand noticed? The challenge often lies in choosing the right platform that highlights your work effectively and connects with your target audience. Pinterest is your solution, with its visual-centric approach and targeted demographic that aligns perfectly with interior design. Join us as we share why you need Pinterest in your marketing mix if you’re in the interior design field.
Understanding Pinterest’s Audience
Before diving into Pinterest’s utilities, let’s look at who’s using it, as well as the motives that push them to choose that platform over others.
Demographic Insights
Over 40% of Pinterest users are Gen Z, a demographic that actively engages with and saves more content than any other. This provides a ripe opportunity for your designs to capture the interest of young, trend-savvy individuals who might be decorating a new apartment or renovating a house they’ve recently purchased. Additionally, with women making up 79.5% of its user base, Pinterest perfectly aligns with the typical demographic for interior design services, making it an indispensable platform for reaching potential clients. Pinterest is particularly strategic for interior designers based in the U.S., considering that its home to more than 90.1 million active users.
User Intent and Behavior
People flock to Pinterest primarily to discover new products and brands. This intent makes Pinterest a goldmine for interior designers like you. The platform is essentially a starting block for many users’ projects — about 85% of Pinterest’s weekly users turn to it when initiating new endeavors. This is where you can step in, showcasing your creative solutions right at the inception of their planning process.
“85% of weekly Pinterest users say the network is their go-to platform when starting a new project.”
– GfK, Path to purchase study with weekly Pinners, US, Nov 2018
Benefits of Using Pinterest as an Interior Designer
Pinterest is one of the top platforms we recommend to TTG clients who are in interior design or another highly visual niche. Here are four marketing advantages that Pinterest yields for interior designers.
Showcase Your Portfolio
Imagine a digital showroom where every corner of your work is displayed in high definition. Pinterest allows you to create such a space with boards that not only sort but also beautifully present your projects, color schemes, and more. This visual arrangement not only captivates but also organizes your work in a way that is easily navigable for anyone looking to hire an interior designer.
Increase Brand Awareness
The sheer volume of users searching for home decor tips and inspiration on Pinterest offers a unique opportunity to get your brand in front of an audience that is already inclined toward interior design. By regularly updating your boards and pins, you can keep your brand visible and engaging to those ready to redecorate.
High Engagement and Inspiration
Pinterest serves as the go-to platform for users embarking on new projects, particularly in home improvement and decor. By positioning your brand effectively on Pinterest, you can become a major source of inspiration and a key influencer in the interior design space.
Drive Traffic to Your Website
Each pin you post can serve as a portal directly to your website, funneling interested potential clients right to your virtual doorstep. This direct linkage not only boosts your site’s traffic but also increases the potential for conversions from browsing to actual client engagement.
Advertising Perks of Pinterest
Digital advertising is another Pinterest strength worth plugging into to better promote your interior design brand to your target customers.
Cost-Effective Advertising
Pinterest’s advertising is not just effective — it’s efficient. With a cost per conversion that outperforms ads on other social platforms by 2.3 times, it offers a financially savvy route to increase your brand’s reach without straining your marketing budget.
Spending Power of Pinterest Users
Pinners aren’t just pinning; they’re purchasing. With a community that spends twice as much as users on other social platforms, Pinterest can connect you with clients who aren’t just looking but are ready to invest in quality interior design.
“Pinterest ads deliver a cost per conversion that is 2.3 times more efficient than those on other social media platforms.”
– Pinterest
4 Effective Pinterest Strategies for Interior Designers
If you’re new to using Pinterest to market your interior design business, no worries. We’ve rounded up four simple strategies to bolster your marketing on this platform.
1) Optimize Your Profile and Boards
First things first: your Pinterest profile and boards are your brand’s first impression. By strategically using keywords and maintaining an aesthetically pleasing and organized profile, you ensure your business is discoverable and appealing.
2) Create High-Quality Pins
In a platform that thrives on visuals, the quality of your pins can make or break your Pinterest success. High-quality images and well-designed graphics capture attention and drive interaction, making professional photography and graphic design tools key allies.
3) Use SEO and Keywords
Optimizing your content with relevant keywords helps your pins show up in search results, making your work discoverable to those looking for interior design inspiration. Staying up to date with SEO trends ensures your content remains relevant and visible.
4) Engage with Your Audience
Don’t just post and ghost. Engaging with your followers by responding to comments and participating in community boards can significantly boost your profile’s activity and foster a loyal community around your brand.
Empower Your Interior Design Brand with Pinterest
Ready to get started on a powerful Pinterest strategy that drives results? Let a TTG mentor help you craft a customized strategy for this platform.