If your promotions start with “20% off” and end with one email, it’s time for a smarter strategy. Too many retailers fall into the trap of reactive discounting, rushing to run a sale without a plan. The result? Lower margins, mixed messages, and customers trained to wait for the next markdown.
In this short video, we break down a promotion framework designed to help you drive demand, not just discount.
You’ll learn how to:
✔️ Plan campaigns 4–6 weeks ahead
✔️ Use the right mix of channels (email, SMS, social, in-store)
✔️ Promote events, services, and exclusives—not just discounts
✔️ Track what works so your next campaign performs even better
Hit play to stop scrambling, and start promoting with purpose.
