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Shake It Off! Instagram Introduces New Rage Shake Feature

Shake It Off! Instagram Introduces New Rage Shake Feature


– Instagram announced new features focused on improving user experience.

– One of the features is Rage Shake, a new way for users to report app issues.

– App usage worldwide is on the rise.

– UX improvements benefit you as a business.

– Prioritizing improvements to your website, app, or in-store UX can help to boost your business performance.

Freezing screens, malfunctioning features, and app crashes are all enough to make us want to throw our phones across the room. Instagram heard our complaints loud and clear!

What is the Rage Shake Feature on Instagram?

In a video on his Twitter account, Instagram Head Adam Mosseri discussed two new features designed with the app’s fans in mind:

  1. Carousel Deletion
    Users will now be able to delete single photos from their carousel feed posts, rather than scrapping the entire photo set because of one bad image. Users have been clamoring to have this flexibility added to the app’s many new features for what feels like ages!
  2. Rage Shake
    An instant answer to user agitation, Instagram’s Rage Shake feature lets you brandish and buffet your phone in frustration whenever the app misbehaves. This takes a solution-focused approach to resolving user experience (UX) issues that’s certainly a more productive alternative than abandoning the app altogether in a fit of irritation.

You ever use Instagram and it wasn’t working like it was supposed to? Maybe Stories didn’t load, maybe the audio wasn’t working, maybe you just couldn’t upload a photo and it was just really getting you, really just pissing you off? Now, you can literally shake the phone and a little option will come up that allows you to report a problem.

Adam Mosseri, Instagram Head

Average daily app time skyrocketed in emerging economies like India (up 80% from Q1 2019), Russia (up 50%) and Brazil (up 35%), but even in a mature market like the U.S., app time was up 25%.

James Smith for Forbes

App Usage is on the Rise

Instagram enjoys an audience of more than 1 billion people worldwide, which includes 73.5 million users who weren’t using the app until this year. That’s a lot of daily scrollers to keep happy! But it isn’t just the photo sharing social media app that’s seeing a bump in its usership:

Usage data from App Annie in Q1 of 2021 shows that consumers across the globe spent an average of 4.2 hours per day using apps. This represents a 30% jump year over year, putting a renewed importance on reliable a UX to meet consumer expectations.

The Impact of User Experience

The average person who uses apps for personal use obviously benefits from quality-of-life improvements made to the app, but businesses are major benefactors to these updates too. Regardless of if you’re brand new to Instagram, are trying your hand at Instagram advertising, or you’re trying to diversify your content marketing with additional bells and whistles, your ability to use the app seamlessly is critical.

Naturally, you can see the perk of investing in UX improvements when the shoe is on the other foot. But what about when you’re the business behind the experience?

Features like Rage Shake give users a chance to immediately and easily report problems with platforms they love, allowing the conversation about improving UX to happen in real time, rather than in negative app reviews. Every business – whether you operate an app, manage a website, or offer an in-store experience – needs to find ways to confront the needs and complaints of its users.

Our advice?
Gather feedback and really listen to what your users want and need. Putting their ideas into practice shows your audience that you care – and it can limit the obstacles to conversion at the same time.

Up Your Instagram Game & Improve UX While You’re at It!

Understanding Instagram starts with our library of on-demand training sessions. We offer sessions for novices and newbies as well as posting pros – a little something for everyone! We handpicked these sessions that we think are right for you, including a few on how to gather customer feedback and improve your website. Check them out!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office