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Spring Cleaning? Don’t Forget to Spruce Up Your Email List

Spring Cleaning? Don’t Forget to Spruce Up Your Email List

Spring cleaning time has begun—and your digital marketing platforms are no exception! Though watching your email list grow is a great feeling, did you know that email marketing platforms often limit the number of contacts you can have before forcing you to upgrade to a paid account or higher tier account? Before swiping your card for that upgrade, consider looking at your current email lists and cleaning up any contacts that aren’t engaging with your business. Keep reading to learn how.

Boost Open Rates, CTRS’s & More by Keeping Your Email Lists Clean

Not only does removing outdated contacts keep you from paying more for your email marketing, it also does wonders to improve your campaign performance. Getting rid of email contacts who aren’t interacting with your business helps boost campaign open rates, click-through rates, and deliverability. It also keeps your emails from getting ranked as “spam” by major service providers such as Google and Yahoo. What’s more, keeping your email list clean allows you to personalize your content based on active, interested customers and potential customers. Here are some tools that help make your email list cleanup as smooth and seamless as possible:

MailChimp Contact Ratings

If Mailchimp is your channel of choice for all things email marketing, the platform’s “contact rating” feature is a strategic and easy-to-use email contact management tool that helps you sift through your contacts and find out who’s no longer engaging with your brand. Segment and target specific email audiences based on their level of engagement, see how often people receive, view, and click your emails, and get rid of any contacts who are bogging down your performance results. Check out TTG’s “Yes You Can” DIY Digital Marketing: Mailchimp Tutorial to learn how!

ActiveCampaign Contact Statuses

ActiveCampaign provides software for email automation so that you can spend more time on your business. The platform sorts your contacts using statuses so you can see how many people on your list have bounced or unsubscribed. Click the button below to learn how ActiveCampaign uses contact statuses to sort your contacts using four, easy to understand labels: “Active, Unconfirmed, Unsubscribed, or Bounced.”

Klaviyo List Cleaning

Last – but certainly not least – let’s talk about one of our favorite email marketing platforms here at TTG: Klaviyo. Kaviyo is an email marketing platform that helps you clean your email lists using a simple, two-step process:

Step 1: Identify and segment inactive or unengaged profiles.

Step 2: Suppresses or delete unengaged profiles from your account.

Learn more about cleaning your email lists with Klaviyo!

Learn More!

Want to Learn More About Effective Email Marketing?

Buy our on-demand training, “Email Marketing for Retailers.”

Learn More!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office