Key Takeaways:
Learn tips for deciding on the best eCommerce platform for your startup’s needs.
Are you in the planning stages of building your eCommerce startup’s website as you look forward to your official launch date? Choosing the right eCommerce platform is key. But this task can feel like finding your dream house — it needs to fit your needs today but adapt as you grow.
With so many platforms offering different features, it can be helpful to have some pointers to help you understand trade-offs and anticipate scalability are vital. Join us as we share six tips to guide you in selecting the best platform to support your eCommerce goals.
1. Start with Scalability in Mind
When selecting an eCommerce platform, it’s crucial to think beyond your immediate needs. The platform you choose now should have the capability to grow with your business. *While some platforms, like Shopify, excel in scalability with numerous integrations, others like Squarespace may offer simplicity and built-in features but with fewer expansion options.
Pro Tip: Anticipate the need to scale as your business grows. Look for platforms that can accommodate higher sales volumes, additional product categories, and enhanced functionality in the future.
2. Understand Trade-Offs
Every platform comes with trade-offs. For example, Squarespace offers more flexibility in design but may lack advanced eCommerce features compared to Shopify. On the other hand, Shopify’s design restrictions can help non-designers stay on track with clean, professional layouts, reducing the risk of confusing or cluttered sites.
Pro Tip: Weighing multiple eCommerce platforms? List the features most important to your business, such as design freedom, advanced analytics, or integrations. Then compare platforms to see which aligns best with your priorities.
“When selecting an eCommerce platform, it’s crucial to think beyond your immediate needs. The platform you choose now should have the capability to grow with your business.”
– Technology Therapy® Group
3. Prioritize the Customer Experience
It’s tempting to choose a platform that’s easy for you to use, but your customers’ experience should be the top priority. Features like smooth navigation, an intuitive checkout process, and mobile responsiveness are critical.
*Before making a decision, test the front end of various platforms like Shopify, Squarespace, and Wix, ask yourself:
- Is the checkout process seamless?
- Does the site load quickly?
- Are product pages visually appealing and easy to navigate?
Pro Tip: Remember that your level of tech-savviness might differ from that of your customers. What seems simple to you might be confusing for them.
4. Evaluate Storytelling Capabilities
Storytelling helps your brand stand out in a crowded eCommerce world. Platforms like Squarespace excel in offering design tools that allow for creative storytelling through visually dynamic pages. Effective storytelling connects with customers on an emotional level, encouraging loyalty and boosting conversions. Shopify, while more focused on functionality, also provides storytelling potential through customizable themes and third-party apps.
But these are just two options available to you to show off your brand and help you grow your audience. We encourage you to shop around to find a platform that will tell your story as articulately and aesthetically as possible.
Pro Tip: Look for platforms that allow you to integrate high-quality images, engaging videos, and compelling brand narratives seamlessly into your product pages.
“Storytelling helps your brand stand out in a crowded eCommerce world. We encourage you to shop around to find a platform that will tell your story as articulately and aesthetically as possible.”
– Technology Therapy® Group
5. Play Around with the Front End
Before committing, spend time exploring the front end of the platforms you’re considering. *Shopify, Wix, and Squarespace each offer different user experiences. Test their templates, navigation, and checkout processes.
While testing, think like your customer. Are the steps to browse and buy straightforward? Are there potential pain points that could lead to cart abandonment?
Pro Tip: Ask for feedback from a few trusted customers or team members who match your target audience’s tech familiarity. Their perspective can be invaluable.
6. Let Go of Perfectionism
Keep in mind that no eCommerce platform will fulfill every need perfectly. Whether it’s limited design freedom, fewer built-in features, or a steeper learning curve, trade-offs are inevitable. The key is finding a platform that aligns with your business goals and delivers a great experience for your customers.
Be clear about your priorities, and don’t be afraid to adapt as your business evolves. And remember, an eCommerce platform isn’t a one-time decision. You can always upgrade, add integrations, or even switch platforms down the line.
Shopify, Squarespace, Wix, and Beyond
Need help getting started with an eCommerce platform or migrating from your current one to a new one? TTG is here to help!
*DISCLAIMER: Links included in this article might be affiliate links. If you purchase a product or service with the links that we provide, TTG may receive a small commission. There is no additional charge to you!
