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When the Discount is Provided By Amazon, Who Really Pays?
By Jennifer ShaheenSpoiler Alert: It’s Probably You, Small Retailer Amazon’s dominance in the marketplace has forced many retailers into a “If you can’t beat them, join them” position. Selling products via Amazon’s marketplace in addition to a retailer’s own eCommerce site and physical location affords greatly expanded reach. 55% of shoppers begin their product searches on Amazon…. Continue Reading »