Term archive for "Blogging Best Practices"

Long Form, Short Form: Who Cares, As Long as It’s Good?

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One moment, brands are being told that customers have the attention span of goldfish and if you want to capture their interest, your entire story must be told in ten seconds or less. Yet the next advisor will tell you about the tremendous hunger for rich, long-form content, leaving you with the impression that it’s… Continue Reading »

4 Reasons Your Business Blog Stinks…And How To Make It Better

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Blogging remains one of the most powerful tools in the digital marketing arsenal. Not only does an active blog boost your SEO ranking, but well-executed, useful content can serve as the vital heart of your social media marketing. Driving traffic to your blog from Facebook, Twitter, Instagram and Pinterest brings your customer to your website,… Continue Reading »