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Your Blog Is Worth It

Your Blog Is Worth It

There’s a reason why Digital Marketing guru Neil Patel recently dedicated an entire article to reaffirming content as king, and why Hubspot calls content marketing a “mission-critical growth method” for businesses. Though many small business owners view content marketing as intimidating, what can be gained by putting out high-quality content on a consistent basis certainly outweighs any potential efforts involved.

A major key to successful content marketing is planning out fresh, relevant content consumers will enjoy and publishing it on a consistent basis. You can learn more about this in our on-demand training, Creating Your Content Calendar— but first, let’s take a look at what content marketing actually is and what significant benefits it brings to small businesses like yours:

What Is Content Marketing?

Content marketing is a strategic marketing technique that focuses on creating and delivering relevant, compelling, and consistent content that attracts and retains a specific type of audience or target demographic and compels them to take profitable consumer action.

Examples of content marketing include:

Benefits of Content Marketing

Content marketing offers myriad benefits to small business owners looking to breed success online. Major benefits of SMB content marketing include:

  1. Higher Engagement Levels
    • Sharing content on social media increases audience engagement and drives more consumers to your website
    • Create blog posts that answer frequently asked questions (FAQs) or clarify processes to engage with your community
  2. An Established Online Presence
    • Content marketing puts you in control of the narrative and gives you an opportunity to establish your brand’s personality, perspective, and expertise.
    • Helps you to establish your brand as the authority in your space.
    • Increases brand awareness and visibility and keeps your brand name fresh in people’s minds through repeated exposure.
  3. Increased Sales
  4. Better SEO
    • From blogs to landing pages, podcast titles to YouTube descriptions, every piece of content you publish on the web serves as an opportunity to improve your brand’s standing with major search engines.
    • Content should be SEO-friendly and hit all the relevant keywords you want your products and/or services to be ranking for.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office