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3 Ways to Boost Brand Visibility

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3 Ways to Boost Brand Visibility

You’re doing great work, offering products and services people need. Make sure those people see what you have to offer! Improve your reach and get your business seen by more people with these brand visibility tips:

1. Run Display Ads

Display advertising is a great way to reach more customers, get your business noticed online, and increase brand awareness. Brand awareness is a fancy way of letting your ideal audience know you exist by targeting the websites and digital platforms they hang out on. Display ads help boost brand awareness by allowing you to control the narrative as you introduce yourself to users. Plus, they will enable you to target your audience based on certain demographics, geotargeting, and specific interests. Increased brand awareness equals better recall rates, expanded visibility, and ultimately, more sales (both online and offline— if applicable).

  • Want to learn more about display advertising? Read this.

2. Social Media

A cost-effective and straightforward way to boost your brand’s visibility is to create business pages and profiles on various social media platforms like Facebook, Instagram, Twitter, Pinterest, and more. However, you’ll have to do a bit more than simply creating a Facebook Business Page if you want to increase your visibility online. Proper brand awareness comes from regularly posting on each respective platform and engaging with other users. We recommend spending at least 15 minutes per platform a few times a week to really up your exposure on social media. You can also run social media ads on platforms like Instagram, Facebook, and LinkedIn (if you’re a B2B company, that is) to supercharge your visibility.

Check out our on-demand training courses for expert social media advice!

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3. Business Reviews

Business reviews are a crucial component of branding and visibility. Reviews are often the number one thing potential customers look to first when seeking a new product or service. In 2016, 90% of consumers read at least one online review before deciding to visit a business, according to mentionFeatures. Not only do positive business reviews act as a form of social proof, make your brand look more trustworthy, and have a direct impact on sales—they also serve to increase your small business’s visibility online. Business reviews act as fresh, original content—which, in turn, please the almighty search engine and social algorithms (think: Google, Bing, Yahoo, Facebook, etc.). Pleasing the algorithms makes these sites more apt to show your website or business page in the search results when users search for goods and services. What’s more, a healthy number of positive reviews helps users see your business as an authority in your industry, increasing your exposure as a result.

Learn how to handle negative reviews in this on-demand training session!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office