You’re doing great work, offering products and services people need. Make sure those people see what you have to offer! Improve your reach and get your business seen by more people with these brand visibility tips:
1. Run Display Ads
Display advertising is a great way to reach more customers, get your business noticed online, and increase brand awareness. Brand awareness is a fancy way of letting your ideal audience know you exist by targeting the websites and digital platforms they hang out on. Display ads help boost brand awareness by allowing you to control the narrative as you introduce yourself to users. Plus, they will enable you to target your audience based on certain demographics, geotargeting, and specific interests. Increased brand awareness equals better recall rates, expanded visibility, and ultimately, more sales (both online and offline— if applicable).
- Want to learn more about display advertising? Read this.
2. Social Media
A cost-effective and straightforward way to boost your brand’s visibility is to create business pages and profiles on various social media platforms like Facebook, Instagram, Twitter, Pinterest, and more. However, you’ll have to do a bit more than simply creating a Facebook Business Page if you want to increase your visibility online. Proper brand awareness comes from regularly posting on each respective platform and engaging with other users. We recommend spending at least 15 minutes per platform a few times a week to really up your exposure on social media. You can also run social media ads on platforms like Instagram, Facebook, and LinkedIn (if you’re a B2B company, that is) to supercharge your visibility.
Check out our on-demand training courses for expert social media advice!
3. Business Reviews
Business reviews are a crucial component of branding and visibility. Reviews are often the number one thing potential customers look to first when seeking a new product or service. In 2016, 90% of consumers read at least one online review before deciding to visit a business, according to mentionFeatures. Not only do positive business reviews act as a form of social proof, make your brand look more trustworthy, and have a direct impact on sales—they also serve to increase your small business’s visibility online. Business reviews act as fresh, original content—which, in turn, please the almighty search engine and social algorithms (think: Google, Bing, Yahoo, Facebook, etc.). Pleasing the algorithms makes these sites more apt to show your website or business page in the search results when users search for goods and services. What’s more, a healthy number of positive reviews helps users see your business as an authority in your industry, increasing your exposure as a result.
Learn how to handle negative reviews in this on-demand training session!
