Term archive for "blogging"

Blogging remains one of the most powerful tools in the digital marketing arsenal. Not only does an active blog boost your SEO ranking, but well-executed, useful content can serve as the vital heart of your social media marketing. Driving traffic to your blog from Facebook, Twitter, Instagram and Pinterest brings your customer to your website,… Continue Reading »

Creating informative blog posts, articles, reports and emails for your customers is one of the classic techniques of content marketing. The concept is simple. You’re providing your audience with information that benefits your customer in a direct way while simultaneously demonstrating your expertise. There’s no sales pressure. It’s purely an informative exchange. When the time… Continue Reading »

Here at the Technology Therapy Group, we’re strong proponents of blogging. A well-written, focused blog can help boost your website’s visibility, strengthen your relationship with your existing customers, attract new customer interest and drive sales. But this doesn’t just happen! There’s a strategic component to blogging for business promotion purposes. Here are 3 things you… Continue Reading »

Do you blog for your business? Do you sometimes talk about – and link to – items you’ve seen on other websites, such as news articles, funny videos, or infographics? Then I need you to repeat after me: External links should open in new windows. External links should open in new windows. External links should… Continue Reading »