Term archive for "Brand Extensions"

Just Because You Can Do Something Doesn’t Mean You Should: On Brand Extensions


One of the neat things about owning a thriving business is that the better your company does, more and more opportunities become available to you. Success is a strong magnet. When other entrepreneurs or business owners see that you’re doing well, they look for ways to hitch their wagon to your star. This can happen… Continue Reading »

Today’s Not-So-Obvious Brand Extension: Social Media Right Down To Your Fingernails


Here at Technology Therapy Group, we love technology – but we also love marketing. We spend a lot of time looking at and analyzing the marketing endeavors of the world’s most successful brands, learning from what works and side-stepping what doesn’t. One of our favorite areas of inquiry is the brand extension. A company that… Continue Reading »