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Do Your Socials Match Your Brand?

Do Your Socials Match Your Brand?

A big part of building your brand online is creating a consistent, reliable presence that your customers can recognize on all digital platforms. Looking to build your brand on social media? Here’s what you need to know:

Social Media Brand Building

Posting on social media is an essential part of any successful digital marketing strategy. However, there’s more to it than simply posting on Facebook or Instagram every day. Although post frequency is important, you could post to your socials three times a day and still not see your desired ROI. That’s because your presence and performance on social media weigh much more heavily on the quality and relevancy of your post content.

Crafting relevant, high-quality social media content that communicates your brand’s identity across all social media platforms is the fastest way to build recognition and gain trust online. Keep reading to learn more.

How to Build Trust & Recognition on Your Socials

If you want people to want to engage with and buy from your brand, you need to let them know your brand is a brand they can trust. Here are three things to keep in mind to make sure your socials match your brand:

  1. Brand Colors: Color has a profound effect on consumers, and it’s one of the best ways to attract attention. That said, make sure the colors you use in your social posts’ visuals match those found on your website, in your email marketing, on Google, etc. Consistency is key to building trust and recognition online!
  2. Brand Logo: Another way to build brand recognition and communicate your brand’s identity is to place your business’s logo on any photos or videos you post on social media. There are plenty of free and easy-to-use online resources that allow you to add your logo to your visuals, Canva being one.
  3. Brand Voice: Last but certainly not least, if you want to build trust with consumers online, you’ll need to give your brand a “voice” that remains consistent across all social platforms and digital channels.

Your brand’s voice is a combination of the wording and visuals you use to convey your brand’s identity. Think of it as the best way to let your business’s personality shine online. Communicating in a particular voice consistently is crucial because it presents information to consumers in a way that becomes familiar. Because familiarity breeds trust, speaking in the same voice across all social platforms ultimately increases leads, improves engagement, and boosts sales!

To help determine your brand’s voice, we suggest imagining your brand’s persona and writing down any qualities or characteristics that come to mind. Then, list out any celebrities whose public personas most closely match up to your brand’s. For instance, let’s say you describe your brand’s persona as knowledgeable, informative, inspiring, and environmentally conscious. You may want to mirror your brand’s voice off someone like David Attenborough— broadcaster, naturalist, writer, and narrator best known for his work on Planet Earth and A Life on Our Planet. This exercise is a great place to start, but remember, our  TTG Marketing Mentors are always here to help if you get stuck!


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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office