Term archive for "Branding"

Six Ways To Strengthen Your Story Telling Skills


Story telling is the cornerstone of effective marketing. Every brand has a narrative; a story about who you are, what you do, and what makes you unique in the world. Experiencing this story over and over and over again helps the customer understand and remember who you are. Story telling is the cornerstone of effective… Continue Reading »

Just Because You Can Do Something Doesn’t Mean You Should: On Brand Extensions


One of the neat things about owning a thriving business is that the better your company does, more and more opportunities become available to you. Success is a strong magnet. When other entrepreneurs or business owners see that you’re doing well, they look for ways to hitch their wagon to your star. This can happen… Continue Reading »

How Long Does Rebranding Take?


Sometimes, good businesses are kept from becoming great companies by their branding. Even if you’re doing everything right operationally, the visuals and messaging you’re using to represent your company just don’t resonate effectively with the people you’d like to have as your best customers. Realizing this is often the first step toward a business owner’s… Continue Reading »