Term archive for "Building a Website"

How to Capture Leads on Your Website

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“Attract and convert! Attract and convert!” You’ve heard the buzz phrase more times than you can count— but do you know how to bring in and convert leads into paying customers? Or why it’s so essential to have capture points on your business website? Sure, getting traffic to your website is critical. Maintaining contact with… Continue Reading »

Are Premium Plugins Worth It for WordPress?

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Updated January 2021. WordPress powered 35% of the Internet – approximately 455,000,000 websites – in 2020, and for good reason: the user-friendly interface, coupled with the myriad plugins and add-ons that are available, make it a small business owner’s dream. WordPress plugins are great for optimizing your website with special features quickly and easily without… Continue Reading »

Pumping Iron & Your Website: What’s the Connection?

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The gym I go to puts up a lot of motivational posters. They are helpful reminders, especially during that mid-workout moment when calling it quits a little early today is very tempting. This week a new poster went up that reads, “I am not the strongest. I am not the biggest. I am not the… Continue Reading »

The Same Name Game: Do Your Domain Name & Business Name Have To Match?

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If you’re starting a new company or rebranding your existing enterprise, expect to devote a significant amount of time and energy to choosing your business’s name. A name needs to be memorable, easy to pronounce, understood clearly by your target audience, sufficiently unique in your industry and must accurately communicate your brand’s distinct identity and… Continue Reading »