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Pumping Iron & Your Website: What’s the Connection?

Pumping Iron & Your Website: What’s the Connection?

The gym I go to puts up a lot of motivational posters. They are helpful reminders, especially during that mid-workout moment when calling it quits a little early today is very tempting. This week a new poster went up that reads, “I am not the strongest. I am not the biggest. I am not the fastest… But I am consistent, persistent & resilient and I will never give up.”

And of course, I saw that and thought, “That’s just like building a website.

[Tweet “Business owners want their website to be absolutely perfect. It’s not going to happen.”]

Now, you might think the two practices have nothing in common, but they do. The majority of business owners want their website to be absolutely perfect, with everything they’re ever going to need or want in place the moment they launch. This is just like the would-be bodybuilder who goes into the gym for the very first time certain that they’re going to be able to lift a thousand pounds – it’s not possible, and it’s not going to happen.

The progress athletes make depends directly on the time, energy, and effort they can put into their workouts. They may not start out particularly fit, but through a consistent process of steady improvement, they move toward their goals. It’s not an all at once process. It happens a little at a time, day after day after day.

Websites work the same way. As a business owner, you have many demands on your time, energy, and effort. You also have a budget to work with. All of these constraints impact the initial build of your website. It may not be possible to have every feature and function you’d like to. It is not possible to have everything you’re ever going to need to serve your customers – new technologies are being developed every day and the must-have feature you’ll want a year from now may not actually exist today.

We start where we are. Think of your building your website the same way an athlete trains. It’s not an all or nothing game; nothing has to happen all at once. Launching a website in phases, with meaningful improvements and upgrades in each iteration, makes sense for most businesses. It’s how the world’s biggest brands do it. Continual improvement gives your customers a consistently fresh experience while moving you closer to your business goals. At the same time, this approach gives you the benefit of seeing how new and emerging technologies actually work before you commit to using them yourself.

You don’t have to be the strongest, biggest or fastest. But you do need to be consistent, persistent and resilient. That’s how bodies – and businesses – get built!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office