Term archive for "Call Tracking"

Calls to Conversions in The Time of Corona: The Benefits of Call Tracking Software

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It’s no “secret” that the key to attracting new leads lies in running a successful marketing campaign. But how can small business owners discern which marketing campaigns are the most successful? Well, you can start by leveraging the data analytics tools made available by the majority of marketing platforms. Such tools provide insights that allow… Continue Reading »

Click to Call is Critically Important

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One of the most common questions any marketing agency hears is “How will we know that the marketing is working?” There are three ways to track campaign effectiveness: via online forms, phone calls, and changes in in-store traffic. We’ve found that most business owners don’t track all three. In-store traffic is generally casually monitored, while… Continue Reading »