Navigating the Funnel: What Are Shoppers Doing During the Consideration Stage?
Learn why the consideration stage matters and discover the seven factors that help move buyers further down the marketing funnel.
The Amazon Effect: Get with It or Get Lost in eCommerce
E-commerce has become an integral element of the global retail system in recent years. Like many other businesses, the retail sector has changed dramatically since the start of the internet, and increased internet access throughout the world means the number of digital buyers grows with each passing year. Because of the growing digitization of modern […]
Special Report Available Now: Games – The New Path to Customer Acquisition, Retention & Personalization
It’s really hard for a small business to find, convert and keep new customers. We know where customers are – they’re on their smartphone, roughly 86 hours a month – but attracting attention in that environment is difficult. Social media is unbelievably crowded, and customers don’t want to shop all of the time. Games provide a […]
