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Cracking the Consideration Mystery: 4 Things Customers Do During This Vital Stage in the Customer Journey
By Jennifer ShaheenAt this point in the game, the odds are pretty good you’ve been through a few discussions about the customer journey. You’ve heard that the customer journey is not linear and that people don’t always take the shortest, fastest route through the sales funnel. What you haven’t heard much about is the consideration stage –… Continue Reading »