Term archive for "Customer Profile"

Special Report Available Now: Games – The New Path to Customer Acquisition, Retention & Personalization

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It’s really hard for a small business to find, convert and keep new customers. We know where customers are – they’re on their smartphone, roughly 86 hours a month – but attracting attention in that environment is difficult. Social media is unbelievably crowded, and customers don’t want to shop all of the time. Games provide a… Continue Reading »

Personalization = The Combination of Data Science & Human Judgement

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Have subscription boxes had their moment in the sun? You might be inclined to think so – after all, Hitwise reports that September’s overall traffic in that space has dropped 3% compared to a year ago, with meal preparation kits like Blue Apron taking the biggest hit. But there’s one subscription box brand that’s doing… Continue Reading »