Term archive for "Digital Marketing Strategies"

Digital Reputation Management: How to Address Negativity Online

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For many businesses, the holiday season brings stretch to staff and companies. This is something consumers are not always mindful of—and we can’t blame them for that. We’re doing business in an era of immediate gratification, after all; where technology caters to customers who want what they want… and they wanted it yesterday. Consumer demands… Continue Reading »

The Wide World of Games

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The news that the typical Millennial spends up to 96 minutes a day playing games on their phone has captured the marketing world’s attention. There’s a lot of discussion about gamification right now – gamification is the art of introducing fun into retail spaces and retail into fun spaces. There are many different types of… Continue Reading »

Life Event Targeting: The Adwords Update You’re Going to Love

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Google’s Next Marketing event is when all of the new Adwords updates and changes are officially announced. This year’s list of updates is quite lengthy – there’s a new user interface coming, search ads are becoming context-dependent rather than keyword driven, and A/B testing will be much easier with the new Google 360 Survey tool… Continue Reading »

Instagram Shadowban Keeps People from Seeing Your Posts

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There have been rumors for a while now that Instagram was taking action to limit the reach of popular posts. Accounts that regularly garnered thousands of likes on a typical post found that those numbers dramatically dropped off; further research revealed that impacted posts could not be found by searching the hashtags used. Obviously, this… Continue Reading »