Term archive for "Digital Marketing Strategies"

The Wide World of Games

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The news that the typical Millennial spends up to 96 minutes a day playing games on their phone has captured the marketing world’s attention. There’s a lot of discussion about gamification right now – gamification is the art of introducing fun into retail spaces and retail into fun spaces. There are many different types of… Continue Reading »

Life Event Targeting: The Adwords Update You’re Going to Love

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Google’s Next Marketing event is when all of the new Adwords updates and changes are officially announced. This year’s list of updates is quite lengthy – there’s a new user interface coming, search ads are becoming context-dependent rather than keyword driven, and A/B testing will be much easier with the new Google 360 Survey tool… Continue Reading »

Instagram Shadowban Keeps People from Seeing Your Posts

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There have been rumors for a while now that Instagram was taking action to limit the reach of popular posts. Accounts that regularly garnered thousands of likes on a typical post found that those numbers dramatically dropped off; further research revealed that impacted posts could not be found by searching the hashtags used. Obviously, this… Continue Reading »

It’s Confession Time: When Was The Last Time You Checked Your Data?

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Anyone who’s been reading this blog for more than about a week knows that we’re huge fans of making the most out of your data. Website analytics are a powerful tool to help business owners understand where their customers are coming from, and determine which marketing channels are providing meaningful results. Social media analytics help… Continue Reading »