Term archive for "Digital Marketing Strategy"

No, You Don’t Need a Digital Strategy.


When L’Oreal introduced its Makeup Genius app, our team was excited. To have fashion and technology come together so seamlessly was just awesome. The fact you can try multiple shades of favorite beauty products without having to buy them all was pretty sweet, too. I thought I was complete enamored of the concept – and… Continue Reading »

Analyzing Your Marketing Efforts for 2014


We know, we know – it seems like everybody and their best friend quotes Benjamin Franklin – but that might be because the guy knew a lot that’s really relevant to today’s business owner. Our current Franklin quote is “By failing to prepare, you are preparing to fail.” This concept is absolutely central to how… Continue Reading »