Term archive for "Digital Marketing Tips"

The Wide World of Games


The news that the typical Millennial spends up to 96 minutes a day playing games on their phone has captured the marketing world’s attention. There’s a lot of discussion about gamification right now – gamification is the art of introducing fun into retail spaces and retail into fun spaces. There are many different types of… Continue Reading »

No, You Don’t Need a Digital Strategy.


When L’Oreal introduced its Makeup Genius app, our team was excited. To have fashion and technology come together so seamlessly was just awesome. The fact you can try multiple shades of favorite beauty products without having to buy them all was pretty sweet, too. I thought I was complete enamored of the concept – and… Continue Reading »

What Kind of Flowers Grow In Your Neighbor’s Garden?


Your business needs a distinct, visibly identifiable brand – a look, if you will, that can be seen anywhere your customer encounters you, whether that’s in person, online, on social media, signage, or some other platform. There’s a tendency in several industries for the majority of businesses to have stylistic elements in common – bridal… Continue Reading »