Low-Cost & No-Cost SMB Marketing Ideas
Here at TTG, we get a lot of questions from small business owners about the most cost-effective ways to implement digital marketing into their current business strategy. As a small business owner myself, I understand first-hand the value of a free or low-cost resource that works to grow your company— especially when you’re just starting […]
Finding Balance: Digital & Traditional Marketing Synergy
Digital marketing (also referred to as “modern marketing”) is a form of marketing that involves online and internet-based technologies, platforms, and channels to promote services and products. Traditional marketing promotes services and products through non-digital means—the four main types being print, broadcast, telephone, and direct mail. As the world becomes more digital-first, small business owners […]
4 Ways to Create More Engaging Emails
Email marketing is one of the most powerful marketing channels available to small business owners. This is true for companies who serve the public directly, and this is true for companies who are in the B2B sector. [Tweet “53% of all emails are opened on mobile devices.”] An oft cited static puts the ROI of […]