Term archive for "Digital Marketing Trends"

Better Understanding of Customer Journey Dominates Forbes 2018 Digital Marketing Trends List

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If there’s one thing business owners wish they had, it’s a crystal ball that grants the ability to see into the future. Since we don’t have that, we rely upon trends reports from insightful industry thinkers, including the team at Forbes. They’ve just released “How Digital Marketing Will Change in 2018”, covering 15 digital marketing… Continue Reading »

Machine Learning is Changing the World You Live in Right Now

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When you go online to read the news, how does Google know what stories you’ll be interested in? When it’s time to do your bookkeeping, how does Quickbooks know which expenses are business-related and which ones are personal? When it’s time to relax with a beer at the end of the long day, who was… Continue Reading »

Victoria Spills Her Real Secret: The Measurements That Matter

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For a very, very long time, the Victoria’s Secret catalog occupied a distinct space in the direct mail world. Featuring pages and pages of beautiful women wearing expensive underthings, it was considered essential reading by many and a mainstay of the brand’s identity. But Victoria’s Secret announced today that the catalog is over – if… Continue Reading »

16 Digital Marketing Essentials for 2016

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Here we are, officially in 2016. The year ahead is packed with potential, but to make the most of the opportunities that are out there, you need to have the right digital marketing tools available to you. It’s a great time to do an inventory to gain clarity of which of these essentials you already… Continue Reading »