Term archive for "email"

Spring Clean Your Email List

Spring Cleaning? Don’t Forget to Spruce Up Your Email List

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Spring cleaning time has begun—and your digital marketing platforms are no exception! Though watching your email list grow is a great feeling, did you know that email marketing platforms often limit the number of contacts you can have before forcing you to upgrade to a paid account or higher tier account? Before swiping your card… Continue Reading »

4 Ways to Create More Engaging Emails

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Email marketing is one of the most powerful marketing channels available to small business owners. This is true for companies who serve the public directly, and this is true for companies who are in the B2B sector. 53% of all emails are opened on mobile devices. Click To Tweet An oft cited static puts the… Continue Reading »

Millennials Have $200 Billion in Purchasing Power – And They Love Email

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Sometimes we talk about Millennials as they are members of some strange, alien species, from some mysterious place with customs that are completely foreign and communication styles that are beyond all human understanding. Yet it turns out, according to research by the Berkley Research Group that the way Millennials discover, research and make purchases is… Continue Reading »

A festive holiday gift box surrounded by ornaments and an illustrated cycle depicting the many fronts a business has to a consumer.

The Multi-Channel Customer Service Holiday Checklist

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The holiday shopping season is in full swing. It’s important to make sure that you’re doing everything you can to provide your customers with a superior shopping experience. A big part of that equation is customer service. Unlike the Olden Days, when customers would be forced to patiently line up at a Customer Service desk… Continue Reading »