Term archive for "Google Analytics"

Fire Fake Friends: How to Tell if Your Partners are Committing Subtle Sabotage

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We’ve all had that person in our lives who we knew deep down was much more interested in our failures than our successes. We’d catch a glimmer in their eye when we hit our low points and a scowl when we reach a milestone without them. Frenemies, fake friends, bad boyfriends and the like. It’s… Continue Reading »

Worried About Wal-Azon?

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As we move into 2018, several major retail trends are already pretty clear: the division between e-commerce and online retail will fade away as the majority of businesses adopt a blended model, offering components of both, and the industry’s largest players, namely Walmart and Amazon, will continue to grow and change, in many ways becoming… Continue Reading »

The Data Divide is Real: What Side is Your Business On?

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When a customer walks into your place of business, it’s easy to observe what they’re doing. If you pay attention and watch their facial expression as they go from display to display, you can assess their opinion of your merchandise. It’s easy to listen in to conversations they have with your sales team. If they… Continue Reading »

Summer School: 6 Digital Marketing Improvements To Make Now So Your Holiday Season Rocks!

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It’s July, which means the busy holiday shopping season starts in less than 90 days. Take advantage of summer’s laid-back vibe by doing the behind-the-scenes maintenance that keeps your digital marketing doing its job: creating customer interest and converting that interest into sales. Here are 6 things you can be doing right now to help… Continue Reading »