Term archive for "Google Analytics"

Google Announces It Has Been Tracking In Store Purchases

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You’ll be hearing a lot about Google Attribution in the days and weeks to come. This is Google’s newest tool to help businesses determine where their customers are coming from. Attribution is powered by a combination of Google Adwords, Analytics and DoubleClick search data, as well as in-store purchase data collected by third-party providers –… Continue Reading »

Intimidation Isn’t Permanent

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Here at The Technology Therapy Group, we spend a lot of time talking about the technological aspects of running your business. But today we’re going to put on our therapist hats, and talk about one of the main reasons business owners don’t make use of a powerful growth tool they already have at their disposal:… Continue Reading »

Discover How Data Can Help You Grow Your Business

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Data is valuable to small business owners because it provides a reliable, objective assessment of what’s working and what’s not. Data can be captured in many different ways: you can keep track of what’s happening in your physical location using your POS system and other tools. Google Analytics provides robust data relevant to your business… Continue Reading »

Are You Bothered By Your Bounce Rate? 3 Things You Need To Know

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Any fan of Technology Therapy Group knows we’re passionate about metrics. Measuring how customers behave on your website and social media is so important, and understanding the way users navigate through your digital presence can result in increased sales and greater profitability. One of the metrics we talk about, and that many, many people get… Continue Reading »