Term archive for "Google Analytics"

Life Event Targeting: The Adwords Update You’re Going to Love

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Google’s Next Marketing event is when all of the new Adwords updates and changes are officially announced. This year’s list of updates is quite lengthy – there’s a new user interface coming, search ads are becoming context-dependent rather than keyword driven, and A/B testing will be much easier with the new Google 360 Survey tool… Continue Reading »

It’s Confession Time: When Was The Last Time You Checked Your Data?

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Anyone who’s been reading this blog for more than about a week knows that we’re huge fans of making the most out of your data. Website analytics are a powerful tool to help business owners understand where their customers are coming from, and determine which marketing channels are providing meaningful results. Social media analytics help… Continue Reading »

Google Announces It Has Been Tracking In Store Purchases

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You’ll be hearing a lot about Google Attribution in the days and weeks to come. This is Google’s newest tool to help businesses determine where their customers are coming from. Attribution is powered by a combination of Google Adwords, Analytics and DoubleClick search data, as well as in-store purchase data collected by third-party providers –… Continue Reading »

Intimidation Isn’t Permanent

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Here at The Technology Therapy Group, we spend a lot of time talking about the technological aspects of running your business. But today we’re going to put on our therapist hats, and talk about one of the main reasons business owners don’t make use of a powerful growth tool they already have at their disposal:… Continue Reading »