Term archive for "Google Analytics"

Summer School: 6 Digital Marketing Improvements To Make Now So Your Holiday Season Rocks!

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It’s July, which means the busy holiday shopping season starts in less than 90 days. Take advantage of summer’s laid-back vibe by doing the behind-the-scenes maintenance that keeps your digital marketing doing its job: creating customer interest and converting that interest into sales. Here are 6 things you can be doing right now to help… Continue Reading »

Life Event Targeting: The Adwords Update You’re Going to Love

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Google’s Next Marketing event is when all of the new Adwords updates and changes are officially announced. This year’s list of updates is quite lengthy – there’s a new user interface coming, search ads are becoming context-dependent rather than keyword driven, and A/B testing will be much easier with the new Google 360 Survey tool… Continue Reading »

It’s Confession Time: When Was The Last Time You Checked Your Data?

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Anyone who’s been reading this blog for more than about a week knows that we’re huge fans of making the most out of your data. Website analytics are a powerful tool to help business owners understand where their customers are coming from, and determine which marketing channels are providing meaningful results. Social media analytics help… Continue Reading »

Google Announces It Has Been Tracking In Store Purchases

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You’ll be hearing a lot about Google Attribution in the days and weeks to come. This is Google’s newest tool to help businesses determine where their customers are coming from. Attribution is powered by a combination of Google Adwords, Analytics and DoubleClick search data, as well as in-store purchase data collected by third-party providers –… Continue Reading »