Skip to content

Worried About Wal-Azon?

Worried About Wal-Azon?

As we move into 2018, several major retail trends are already pretty clear: the division between e-commerce and online retail will fade away as the majority of businesses adopt a blended model, offering components of both, and the industry’s largest players, namely Walmart and Amazon, will continue to grow and change, in many ways becoming more like each other.

Walmart will grow its online presence, while Amazon is poised to open storefronts, says Jaron Waldman in Chain Store Age. He calls the pair Wal-Azon, a terrifying combination that makes smaller retailers wonder exactly how they’re going to compete.

There’s no question that there are some ways in which Wal-Azon is unbeatable. Convenience, price, and a people-free shopping experience are among the reasons the majority of shoppers turn to Amazon first. On the other hand, these retail giants don’t excel at creating unique, memorable experiences. One on one interactions with knowledgeable sales professionals are hard to come by. The sense of being appreciated and catered to as a customer just isn’t there. These shortcomings are where smaller retailers have room to excel, especially if they make good use of today’s data tools.

A world of blended retail means customers visit your website as well as your store. In 2018, retailers who are determined to survive and thrive in a Wal-Azon world must make full use of the data customers generate through website data. Google Analytics captures a wealth of information – if the program has been configured properly. If you’re not certain if your Google Analytics has been configured properly to capture your website data, make that a top priority for 2018.  When everything is set up and interpreted properly, website analytics can help you understand and serve your customers in a way that makes the Wal-Azons of the world much less appealing.

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office