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Love is in the Air: 4 Things To Keep In Mind for Your Valentine’s Day Sales

Love is in the Air: 4 Things To Keep In Mind for Your Valentine’s Day Sales

With Valentine’s Day a little more than a month away, jewelers, florists, and chocolatiers are getting ready to kick into high gear. They’re not the only ones: many businesses hope for a sales boost from customers filled with that loving feeling. In 2017, the National Retail Federation reported consumers spending of $18.2 billion, both in-store and online. This year, Valentine’s Day sales projections are cautiously optimistic. If you’re hoping to be part of this good news, here’s 4 things to keep in mind:

Customers Expect Your Website to Love Them

Your website needs to load quickly, work great on mobile devices, and offer shoppers personalized recommendations and individual attention. To provide the type of experience today’s customers demand, you need robust data collection and analysis tools. If you’re not sure your Google Analytics account is installed and configured correctly, now is the time to do so!

Clear Paths to Purchase Work Best

If you’re promoting a specific offer on social media, make sure your customer can either complete the purchase on that platform or get to the purchase point with only one click. Valentine’s Day purchases are often happen in the moment: if your customer has to search extensively to find what they want, they’re going to give up.

Have Your Online Customer Service Systems in Place

Customers shopping your website will have questions, comments and concerns. Make sure you have the systems in place to respond to your customers no matter which platform they choose to reach out to you, including LiveChat windows, email, text messages, phone calls and social media.

Plan to Keep the Relationship Going

Every new customer has the potential to become a great customer. Make sure you have a strategy to strengthen your connection to shoppers who have already chosen you once. Email marketing, text messaging and social media all have a role to play.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office