Term archive for "Google"

Google Announces It Has Been Tracking In Store Purchases

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You’ll be hearing a lot about Google Attribution in the days and weeks to come. This is Google’s newest tool to help businesses determine where their customers are coming from. Attribution is powered by a combination of Google Adwords, Analytics and DoubleClick search data, as well as in-store purchase data collected by third-party providers –… Continue Reading »

Google+’s New Collection Feature: Helpful for Engagement Ring Sales?

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Of all the social media networks, Google+ may be the one that has had the hardest time making itself relevant to the jewelry industry. Up until this point, Google+ has not been a site widely known for fashion or jewelry content, and the platform has been struggling to find an audience. To counter this, over… Continue Reading »

Google+ Latest Changes Makes Platform More Pinterest-Like

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Poor Google+. Of all the social media networks, it’s had the hardest time gaining traction, and there have been repeated reports of an impending demise. Google hasn’t been shy about retiring slow-starting or even popular products before (Remember Google Reader?) so the expectation that the plug would be pulled on Google + doesn’t seem all… Continue Reading »

A Pretty Website Isn’t Enough: Marketing Your Business in a Mobile World

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If you’ve ever heard me speak, you’ve heard me say the following words: “Your website is the heart of your business.” And that’s absolutely true. Your website is often the first place a customer will look to find out more about your company, searching for everything from what type of products or services you offer,… Continue Reading »