Term archive for "green marketing"

What’s Good for the Environment is Good for Your Business

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Think your consumers don’t care about sustainability? Think again. According to GreenBiz: At least 75% of consumers report sustainability to be moderately to extremely important to them. 71% of consumers would pay more for brands that are sustainable. 57% of consumers say climate change has caused them to reassess their purchasing habits The events that… Continue Reading »

Save the Trees – Go Digital with Your Marketing!

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Happy Earth Day! Today we celebrate the environment and take time to reflect on how we can keep the world a safe and healthy place for all. Think of all the areas of your life where you can apply the old standby Reduce, Reuse, Recycle. At home, try switching to a reusable K-Cup and travel… Continue Reading »