Term archive for "Holiday Promotions"

I have to admit, when I read the Harvard Business Review’s recommendation that retailers give up the holiday shopping season, I was a little taken aback. The holiday shopping season is critical to retail – the National Retail Federation reports it can account for as much as 30% of a retailer’s annual revenue – so… Continue Reading »

There are people out there who have all of their holiday shopping done already. We are not worried about these people. Let us shift our attention instead to the nearly 20% of American shoppers who wait until December 1st to start – and the one out of every two dozen people who really get down… Continue Reading »

If you’re reading these words, there’s a better than good chance that this is the most important time of the year for your business. Many retailers will generate nearly half of their annual revenues during the last two months of the year; that number is slightly lower for service businesses and restaurants, but not by… Continue Reading »

Digital coupons are among the most effective shopping incentives, a recent whitepaper by Forrester Consulting reports. Shoppers prefer coupons and coupon codes over other types of promotions, and when they’re using a coupon, customers abandon their shopping carts far less frequently. With that in mind, should coupons be part of your holiday marketing strategy? The… Continue Reading »