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Your Holiday Promotional Plans Need to Go Beyond 12/25

Your Holiday Promotional Plans Need to Go Beyond 12/25

The week after Christmas, before the New Year starts, can be very profitable. In fact, some retailers call this short period of time “the Second Season”  –  a chance to make sales to all those people who received gift cards for the holidays, as well as those who are returning the gifts they received in hopes of getting something they actually want. To make the most of this season, you’ll want to have a promotional plan in place.

Step One: Have Your Website Ready to Go on Christmas Day

According to Google, people do 34% more retail-related searches on Christmas Day than they do on Black Friday. You’ll want to be sure your website looks fresh, appealing, and is easy to navigate – even by shoppers who’d never visited your website before. Be aware that younger shoppers expect websites to anticipate their wants and needs. If your current website can’t do that, you still have time to make changes. Read this to find out more.

Step Two: Use Email Marketing to Reach Gift Card Recipients

If your gift card system collects recipient email addresses – and it should! – use that list to send an email message prompting recipients to enjoy their gift a few days after the holiday season – think 12/27-12/30. Think of this email as a way to introduce your business to someone who may know nothing about you: showcase your most appealing merchandise, highlight what makes you special, link to your policy pages, and perhaps include an offer that makes using their gift card even more rewarding.

Step Three: Know How You’re Going to Handle Returns

Whether you’re selling online or in a brick and mortar location, returns are an opportunity to acquire new customers. Retailers who have liberal return policies and have trained their staff to make targeted recommendations based on what they’ve learned about their customer during the return process enjoy greater overall profitability than those who don’t. Again this is something you’ll want to put into place now, as it takes time to make sure your entire team, including holiday hires, is fully versed on the best way to handle returns.

Step Four: Time Social Selling Campaigns Strategically

The ideal time to use Instagram, Facebook and other social media platforms to spur buying behavior is while your customers are still feeling a little disappointed by their holiday gifts but before the credit card bills arrive. This makes Christmas evening through New Year’s Eve prime time. Use your data & customer understanding to let customers know they can still get what they really want if they act now!


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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office