Term archive for "Holiday Shopping"

40% of Holiday Digital Revenue Happens in One Week – Do You Know When It Is?

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While in-store shopping continues to appeal to holiday shoppers, 89% of people plan on purchasing holiday gifts and seasonal items online, according to a study commissioned by Bazaarvoice, a retail software company.* Big brands and major retailers already have their [holiday] promotions in place. Click To Tweet Convenience and the ability to avoid crowds motivate… Continue Reading »

Self-Gifting: The Holiday Shopping Trend Retailers are Going to Love!

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On November 11th, thousands of Chinese people celebrated Single’s Day, a holiday where people who aren’t in a committed romantic or family relationship buy themselves gifts. It’s a huge event for Chinese retailers, and I’ve heard more than a few retailers lament the fact we don’t have the same holiday here. Luckily, it turns out,… Continue Reading »

Ho-Ho-Hold It: Should We Give Up on Holiday Shopping Season?

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I have to admit, when I read the Harvard Business Review’s recommendation that retailers give up the holiday shopping season, I was a little taken aback. The holiday shopping season is critical to retail – the National Retail Federation reports it can account for as much as 30% of a retailer’s annual revenue – so… Continue Reading »

Small Business Saturday: It Matters Online Too!

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Saturday, November 30th has been designated as Small Business Saturday, a time for shoppers to pass by the big box and chain businesses and choose smaller, independently owned stores, restaurants, and service providers to do business with. We think that this is a great idea for several reasons: Small businesses provide jobs. Over 55% of… Continue Reading »