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40% of Holiday Digital Revenue Happens in One Week – Do You Know When It Is?

40% of Holiday Digital Revenue Happens in One Week – Do You Know When It Is?

Updated in November 2020

Cyber Week 2020: Tuesday, November 24th – Monday, November 30th

While in-store shopping is rebounding for some industries, Deloitte is expecting holiday e-commerce sales to surge by 25% to 35% this year.*

“Big brands and major retailers already have their [holiday] promotions in place.”

Convenience and the ability to avoid crowds motivate the online shopper all season long, but the largest share of holiday digital revenue is generated during Cyber Week. Cyber Week begins the Tuesday before Thanksgiving and culminates with the three big shopping days: Black Friday, Small Business Saturday and Cyber Monday.

Preparing for Cyber Week: Actions to Take Now

A quick Google search for Cyber Week 2018 deals will reveal that big brands and major retailers already have their promotions in place. If you haven’t started planning your Cyber Week offers and promotions, now is the time to do so. A robust promotional plan will include your digital and traditional messaging channels, including your website, social media, PPC, print advertising, radio campaigns, in-store events and more.

For some, the circumstances of 2020 have led to holiday shoppers getting an early start crossing items off their wishlists. Amazon Prime Day, for example, an annual event that grants exclusive deals to Amazon Prime members for two days in mid-October, may have signaled the unofficial start to the holiday shopping season. Forbes cites a Coresight Reesearch Survey showing that 3 in 10 shoppers are starting early this year, but that could be this year’s version of a phenomenon we saw in 2017: There was an across the board increase in people shopping in-store but buying online** during Black Friday, with the most notable gains seen in bigger electronic items like flat-screen TVs. Shoppers have been capitalizing on the calm before crowds funnel in, though they may ultimately make their purchases online anyway.

As part of your Cyber Week preparation, you’ll want to be sure that your e-commerce site is functioning optimally. Test shop your site: if issues & concerns arise during this process, now is the time to fix them.

Don’t forget about your data! Look at your current analytics to get an idea of sales and engagement levels before holiday promotions start; revisiting the data again during and after these campaigns will reveal how effective your marketing efforts were.

Need help making it happen? Our digital coaching program provides the guidance, support, and data you can use to grow your business. Make Cyber Week 2020 the best ever.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office