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3 Things You Need to Know About Local Customer Acquisition

3 Things You Need to Know About Local Customer Acquisition

The #1 entry on most small business owners’ wish list is “More customers!” Beginning and building relationships with people in your community is hard. There’s a lot of competition for people’s interest, attention spans are shorter than ever before, and boosting local visibility can be expensive. With that in mind, here are 3 things you need to know about local customer acquisition to make the process easier:

[Tweet “67% of mobile users play games.”]

1. Local customer acquisition is an ongoing process.

You have a constant need for new customers. Your efforts to attract and retain people’s interest should be just as constant. Create a customer acquisition plan that describes the methods you’ll be using throughout the year, including any social media, event, advertising or promotional efforts that are specifically targeted at introducing new people to your business. You want to make sure you have local customer acquisition efforts in place for every week of the year, so no opportunities are missed.

2. Encourage your existing customers to recruit their friends.

If you’ve got a customer who really loves your business, it’s not an unreasonable expectation that their friends might like you as well. Using the data from your POS system and website analytics, identify your best customers and what offers they’re most responsive to. Use these insights to create an offer they can share with a friend – email marketing is the ideal channel for this type of customer acquisition campaign.

3. Games are a proven powerful local customer acquisition tool.

Your customers are on their smartphones just as much as you are – and maybe even more! 67% of mobile users play games. The most popular form of games are called casual games – simple, quick, easy to play games that are designed to put a smile on players’ faces. Games can be built to capture valuable customer data & contact information, which makes effective targeted remarketing possible. Here’s an example of one of our newest games, Holiday Hunt, which provides the fun experience local shoppers crave while helping you build your email list.

To recap:

  • Customer acquisition is a constant process – you need tools in place to connect with new local customers throughout the year.
  • Your existing customers are the best source of new customers. Reward them for spreading the word about your business.
  • Games are the customer acquisition tool Millennial and Gen Z shoppers are very responsive to.
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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office