Term archive for "marketing"

3 Things You Need to Know About Influencers

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One of the first things business owners learn about is the power of word of mouth marketing. We can tell our customers we’re fantastic all day long, but those messages just don’t have as much weight as an endorsement from a friend or family member. Customers don’t only listen to people they actually know: purchasing… Continue Reading »

Embrace The Power of the Pop Up: Sell More By Going Where Your Customers Are

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Practically every retailer has heard of the pop up shop, but what isn’t common knowledge is the fact that these temporary storefronts – some lasting only a day, while others exist for months – are well on their way to being a business essential. Shopify has declared that pop ups are here to stay, in… Continue Reading »

Millennials Have $200 Billion in Purchasing Power – And They Love Email

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Sometimes we talk about Millennials as they are members of some strange, alien species, from some mysterious place with customs that are completely foreign and communication styles that are beyond all human understanding. Yet it turns out, according to research by the Berkley Research Group that the way Millennials discover, research and make purchases is… Continue Reading »

What Kind of Unboxing Experience Are You Giving Your Customers?

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Over the course of the past twelve months, American YouTube users have watched over 60 million hours of unboxing videos. That’s 1.1 billion views of people eagerly unpacking the items they’ve purchased online. YouTube users have watched over 60 million hours of unboxing videos. Click To Tweet When you think unboxing, don’t imagine the everyday… Continue Reading »