Term archive for "marketing"

Exclusive Offers Drive Sales

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When something is exclusive, it means “Not for everybody”. In romance, reaching the point of exclusivity can be a major milestone. It means you’re not interested in having other people involved in the relationship – it’s just you and your special someone. Customers want to be treated like they’re a special someone. While obviously you… Continue Reading »

3 Things You Need to Know About Influencers

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One of the first things business owners learn about is the power of word of mouth marketing. We can tell our customers we’re fantastic all day long, but those messages just don’t have as much weight as an endorsement from a friend or family member. Customers don’t only listen to people they actually know: purchasing… Continue Reading »

Embrace The Power of the Pop Up: Sell More By Going Where Your Customers Are

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Practically every retailer has heard of the pop up shop, but what isn’t common knowledge is the fact that these temporary storefronts – some lasting only a day, while others exist for months – are well on their way to being a business essential. Shopify has declared that pop ups are here to stay, in… Continue Reading »

Millennials Have $200 Billion in Purchasing Power – And They Love Email

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Sometimes we talk about Millennials as they are members of some strange, alien species, from some mysterious place with customs that are completely foreign and communication styles that are beyond all human understanding. Yet it turns out, according to research by the Berkley Research Group that the way Millennials discover, research and make purchases is… Continue Reading »