Term archive for "Marketing Analysis"

It’s Time to Audit & Review Your 2020 Performance

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I think most will agree that 2020 has taken us all for one wild ride. As the year comes to a close, I can’t stress enough the importance of performing a digital audit for your small business’s marketing efforts. In this blog post, I’ll cover what a digital marketing audit is, why it’s so crucial… Continue Reading »

Red Shirts Work Best in Facebook Ads: Welcome to the Slippery Slope

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Entrepreneur recently had a great article on how business owners can improve the results they’re seeing from their Facebook advertising. One tip immediately jumped out at us: ads featuring a person wearing a red shirt test 75% better than ads featuring a person wearing a shirt of a different color. It’s an interesting point, but… Continue Reading »